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The Ultimate Pinterest Manager Checklist!
I want to share with you 10 things you need to work on as a Pinterest Manager that no one really tells you about but can have a MAJOR impact on your business.
These 10 things helped me rapidly grow my business and become fully booked. However these 10 things are hard and they require you to work on yourself constantly but when you do the results will be AMAZING.
If you can consistently be doing these 10 things as a Pinterest Manager you’ll see your client leads grow and your business flourish but I should warn you they’re not “conventional”. 🤷 Well, you are reading my blog and I tend to make up new words and give them definitions so I’m sure you kinda expect that from me anyway 🤣
10 THINGS YOU SHOULD BE DOING AS A PINTEREST MANAGER
open yourself up to collaboration
Collaboration is the cornerstone of business, in my opinion. We collaborate with clients, business owners and industry leaders.
My entire business has been built through collaboration with other business owners.
As I mapped out where I got my DREAM clients from, I realized that almost every single client I worked with when I was just starting out came through referrals or collaborations. My clients would refer me to their business friends and that lead to an influx of new clients. The business owners I collaborated with either hired me or referred me whenever they saw someone looking for Pinterest Management because they knew what I was offering.
When you open yourself up to collaboration you can’t even begin to see the ripple effect it could have on your business. I’ve done Facebook Live guest appearances in other business owners Facebook Groups and now the members of those Facebook Groups refer me to their biz friends whenever anyone is looking to learn about Pinterest Marketing.
THAT IS HUGE! It’s marketing on a whole new level.
When you build connections with other business owners through collaborations your influence grows, your network grows and your reach grows. You’re also sharing what you have to offer with the world and that empowers them to easily refer you in future.
Here are some examples of collaborations you could do when starting out:
1. Write guest posts for bloggers
2. Do a Facebook Live training in someone’s Facebook group on your area of expertise
3. Take part in a Giveaway
4. Take part in interviews online (podcasts, Facebook live or Instagram live interviews)
5. Find out what they need help with and offer to help them for a specified amount of time
The way you get into these types of collaborations is by connecting with other business owners.
Connect with other business owners
When you begin connecting with like-minded business owners, your business could see major growth in a variety of ways.
Before you collaborate with business owners you generally need to build a relationship with them and get to know them.
You do this by commenting on their posts online, responding to their emails if you’re on their email list, liking their posts, responding to their polls, messaging them to let them know you like what they’re sharing, meeting them at live events, attending online workshops and getting to know them, asking questions in their group or community and also answering questions that their community may have.
You begin to stand out and become someone they converse with and slowly you’ll build up to potential collaboration opportunities.
Sometimes a simple message into their inbox is all it takes to start building a connection and relationship online.
I encourage you to stay open to connecting with other business owners because they are the ones who will share your message with anyone they feel needs to hear it AND the best part is this: You’ll be building friendships with amazing people.
allocate time for introspection
When I first started my business I focused all my attention on marketing strategies, tools and tricks to help increase my traffic and sales. It definitely helped me quickly identify what worked and what didn’t work.
However, I never spent time thinking about what type of business I wanted to create or what I really wanted to offer. That led me to engage in work I didn’t enjoy, undervaluing my work and pricing my services WAY too low.
I also didn’t focus on building the foundations of a GREAT business because I was constantly focused on just getting things done and finding more clients.
Since then I’ve learnt that one of the best things you can do for you and business is to spend time THINKING about the following:
1. What do you enjoy doing in your business?
2. What services/products do you LOVE offering?
3. Does your pricing reflect the amount of time and work going into that service as well as the results they’ll be receiving?
4. What impact do you want to make with your business?
5. How can you package your service in a way that suits you and your clients?
6. What does your dream day look like?
7. How can you refine the work you do to effectively serve your audience?
build a group of biz besties
Have you ever had a day where you said to yourself: “I’m a failure.”
Maybe you’ve spent your time thinking, “Why are they succeeding but I’m not. Maybe my work isn’t as good as theirs. I just want to hide under a blanket because nothing is working for me. No one will buy my product/service at that price. If I niche down I won’t get any clients because no one will pay me enough to do that one thing”
Okay, so it’s not just me right? 🙋
You are your own worst critic and the biggest challenge you’ll face in business is YOU and YOUR MINDSET.
That’s why Biz Besties are REQUIRED when you’re an online business owner. I have business friends that help me get out of my own head and truly see the impact my work has in the world.
They help me see that my gifts and skills are valuable and worth sharing with the world. That I can do the things my brain keeps telling me I can’t.
Sometimes we just need someone who GETS IT.
Find your someone.
test test test
When you’re just starting out it’s hard to know what will work and what won’t. Actually it doesn’t matter what stage of business you’re in you will always be asking yourself if things are working or not.
That’s a good thing.
Asking yourself what is working and what isn’t working is the key to figuring out what to focus on. When you focus on the tasks and areas in business that produce results, you’ll become more efficient at growing your business.
How do you know if somethings working or not?
Then you test some more.
Then you test a little more and finally figure out what isn’t working and what is working.
Be willing to test different strategies and tactics as you grow your business and know that it’s okay to pivot towards the things that are working and away from the things that are not.
You’re probably going to pivot a number of times in your business career and that’s OK!
You’re creating the business of YOUR dreams and sometimes the dream changes OR you find out what your dream business actually looks like.
Be willing to pivot and test things constantly and know that it’s okay to change your mind. It’s a good thing to move in the direction that has proven to produce results. It’s also okay to move in a direction that feels aligned with what you want your business to become.
work on your sales calls
Don’t underestimate the power of a sales call.
As a Pinterest Manager you’re likely going to be booking a few sales calls every month to acquire new clients.
In a perfect situation you would be booking every lead you had a sales call with. This isn’t always the case.
There are some factors that you have no control over and some you do have control over.
You need to identify which factors you have control over and work on those things to remove any potential objections a lead could have to the sale.
Here are some things you can work on:
1. The client experience leading up to the sales call
2. The information you gather on the lead before the call
3. The process you lead them through during the call
4. The way you present your service offering
5. The expectations they have (pricing, involvement, results etc.)
I also can’t mention sales calls without referring you to the Queen of sales, Renee Hribar. If you’re struggling to close the sale or even get them on the call, you need to connect with her asap.
You’re never too successful to learn something knew.
There is always a better and more efficient way to do something so keep learning, keep growing and keep building your skill set.
As your business grows you’ll face a variety of challenges and the best way to overcome them is to learn from others who have gone before you.
However, you don’t want to overwhelm yourself with too much content.
Find 2 people you want to learn from and focus on what they have to teach you. When you try and learn #allthethings from a million different people you’ll soon realize you’re so busy learning that you’re not actually spending any time implementing what you’ve learnt.
Keep your blinders on and focus on taking what you learn and applying it to effectively and efficiently grow your business.
Sometimes you’ll be learning about the best strategies to implement (GREAT – GO IMPLEMENT) and other times you’ll be learning how to grow as a business owner (GREAT – DO THE INNER WORK).
Just remember that you’re not missing out by putting your blinders on and focusing on only 2 teachers or mentors.
You’re actually prioritizing your growth and learning. You’re choosing to focus on the important things right now.
What you focus on grows.
say yes, then learn how to do it
You are capable of more than you know.
When you’re just getting started impostor syndrome hits like a bag of bricks and you question whether you know enough to offer your service/ product. Don’t worry even the big players feel that way at times.
The key to pushing yourself outside of your comfort zone is to realize that “everything is figureoutable” (Marie Forleo). You can figure out how to do almost anything. So when a new collaboration comes along don’t be afraid to say yes because you don’t know how to do it yet.
Say yes and then learn how to do it and do your absolute BEST to over deliver.
Before I got started I was asked to take over Lilah Higgins’ Facebook Group while she was away and I’d NEVER done anything like that before. I said yes and did some research and worked my butt off that week to be the BEST host I could be. When my week was done I chatted with her and asked her if there was anything else I could help her with and she asked if I’d be interested in being her Social Media Manager.
Again, something I’d NEVER done before for someone else. I was managing my own Social Media and had a degree in business and marketing but I’d never offered that service before (let alone thought it was even something I could offer). So I did the research and said yes and worked double the amount of hours I was contracted for so that I could perfect my skills, understand the processes and feel confident moving forward.
That is how KathrynMoorhouse.com was born.
You never know what opportunities will be presented to you and what will come from saying yes even though you’re scared.
Disclaimer: It doesn’t mean saying yes to every single thing. It means looking at the opportunities and saying yes to the ones that will push you in the direction you want to go in.
ask for the testimonial sooner
Always always always ask for testimonials sooner than you think you should.
You’re doing amazing work for your clients (or you will be) and you want to share that proof with other leads. The best way to do that is to ask for a testimonial sooner rather than later.
When I got started I waited until the end of the project before asking for a testimonial. By that stage they’re already on to their next big project and it’s harder to get the testimonial in a timely manner.
Instead of waiting until your project is over, ask for it while working together and make sure you’ve shared some of your success with them so they have something tangible to put in the review.
If you’re wondering how to do this, my email list insiders get access to my testimonial swipe files. When you become an insider I send you some special emails in the first month to help you transform your processes and solve your biggest struggles as a Pinterest Manager. That includes my testimonial swipe file. Want to get in on that?
Access The Ultimate Pinterest Manager Checklist below and you’ll be an insider. Within the first month, you’ll get access to the testimonial swipe files and at that point I want you to immediately send it to your clients and start collecting those testimonials.
work on your confidence
Struggling with confidence in your abilities, your vision, your marketing, your message and every other business area is a real thing.
A lot of Pinterest Managers reach out to me and ask me how they can feel more confident in offering their new Pinterest service. There are a few things I always recommend like taking a course to ensure you know how to use Pinterest effectively and spending some time practicing and testing.
However, there is always one thing I suggest that needs to be done whether you invest in a course, training, mentor or you use trial and error.
That is spending time every morning asking yourself:
1. Am I capable of learning anything I need to, to get the job done?
2. Am I willing to put the time in to get the results I’m looking for?
3. Will I do my very best work for this client?
If you answer yes to these three questions, then know that you’re going to be an amazing Pinterest Manager.
Are you ready to start doing these 10 things?
You may already be doing some of them. Let me know in the comments here which ones you’re working on and which ones you hadn’t thought of yet.